Timberland takes green marketing online.
Timberland takes green marketing online.
Timberland, a Stratham-based firm that recently struggled to sell its shoes and clothing, is trying to reverse the trend by launching a new Web-based Earthkeeper campaign that blurs the line between advocacy and advertising.
The company has launched "a movement to be part of an online network eager to inspire real change in environmental behavior" using social networking tools, including partnerships with "Changents.com, a strong presence on Facebook , YouTube Earthkeeper Brand Channel and a rich population Earthkeeper blog. "timberland boots outlet,
"We believe the Earthkeeper campaign will be a way to translate many passionate speeches and ideas into positive and practical action," said Jeffrey Swartz, president of Timberland.
He added that the company wanted a million consumers to "lighten their ecological footprint."
One action to lighten this footprint is to buy Earthkeeper boots - made of recycled and organic materials - for $ 160, the company said.timberland boots store,
At the heart of the campaign is the Earthkeeper site --earthkeeper.com - where, in capital letters, is the welcome message: "You love the land, we love the land, you have found the right place."
The majority of the site is dedicated to environmental actions in addition to purchases. The website also features five "Earthkeeper Heroes" and invites visitors to name more. Among the "heroes" is The Big Green Bus, a group of students from Dartmouth College who travel in the country by bus fueled by used cooking oil and send real-time reports and requests for action. The share of their Earthkeeper community.timberland boat shoes, timberland 6 inch boots sale,
There are a variety of other methods to involve consumers in the campaign, including calculating their own carbon footprint, cheap timberland boots, entering an environmental video contest on You Tube and planting a virtual tree in a virtual forest on Facebook. Timberland promises to plant a real tree for every planted virtual tree.
Timberland, a Stratham-based firm that recently struggled to sell its shoes and clothing, is trying to reverse the trend by launching a new Web-based Earthkeeper campaign that blurs the line between advocacy and advertising.
The company has launched "a movement to be part of an online network eager to inspire real change in environmental behavior" using social networking tools, including partnerships with "Changents.com, a strong presence on Facebook , YouTube Earthkeeper Brand Channel and a rich population Earthkeeper blog. "timberland boots outlet,
"We believe the Earthkeeper campaign will be a way to translate many passionate speeches and ideas into positive and practical action," said Jeffrey Swartz, president of Timberland.
He added that the company wanted a million consumers to "lighten their ecological footprint."
One action to lighten this footprint is to buy Earthkeeper boots - made of recycled and organic materials - for $ 160, the company said.timberland boots store,
At the heart of the campaign is the Earthkeeper site --earthkeeper.com - where, in capital letters, is the welcome message: "You love the land, we love the land, you have found the right place."
The majority of the site is dedicated to environmental actions in addition to purchases. The website also features five "Earthkeeper Heroes" and invites visitors to name more. Among the "heroes" is The Big Green Bus, a group of students from Dartmouth College who travel in the country by bus fueled by used cooking oil and send real-time reports and requests for action. The share of their Earthkeeper community.timberland boat shoes, timberland 6 inch boots sale,
There are a variety of other methods to involve consumers in the campaign, including calculating their own carbon footprint, cheap timberland boots, entering an environmental video contest on You Tube and planting a virtual tree in a virtual forest on Facebook. Timberland promises to plant a real tree for every planted virtual tree.
Comments
Post a Comment